Survey: More see gluten-free foods as healthier choice

Courtesy Vitacost.com

vitacost.com logoIf it seems like “gluten free” is the new dieting catchphrase, you’re not imagining it. The vast majority of consumers responding to a new survey by Vitacost.com, Inc., a online retailer of health and wellness products, said they choose to eat gluten-free foods. Close to half of the 1,484 individuals who responded said they follow an exclusively gluten-free diet, while 38% choose “some” gluten-free products. Those who don’t eat gluten-free foods say the products are too expensive.

The nationwide survey asked individuals about their efforts to follow a gluten-free diet and delved into reasons why consumers avoid gluten. Forty percent said they choose gluten-free foods because they tend to have an upset stomach after eating foods containing this protein, which is found in wheat, barley and rye. Meanwhile, 31% choose gluten-free foods because they see them as the “healthier” option. Only 13% of those taking the survey said they had celiac disease, a condition diagnosed with a blood test.

“We have seen increased interest in our gluten-free products and conducted this survey to better understand consumer needs and concerns around this specialty diet,” stated David Zucker, Ph.D., Chief Marketing Officer.

About David E. Fowler

Kelowna Celiac Webmaster