Kelowna Celiac Welcomes Schar

Kelowna Celiac is pleased to announce a new sponsor: Schar

schar canadaSchar currently has over 40 products in its portfolio. You might have heard of their Artisan Baker bread, or their delicious Honeygram cookies.  They also offer pasta, frozen products, crackers and mixes.

In 1922 Dr. Schar began developing products aimed at promoting a healthy diet for young children with digestive disorders. The company’s expertise contributed to the development of the first high-quality gluten-free foods and beginning in 1981, working in close collaboration with doctors and celiac organisations, was developed into full range gluten-free products. This is when Schar was born.

With a dedicated focus on the development and production of gluten-free foods, the company became a market leader in Europe just a few decades later. Today, Dr. Schar is getting even closer to its goal of becoming the leading food specialist for special dietary and nutritional needs in Europe, and now in the US & Canada as well. Schar says that their success has been driven by two things: firstly, to offer solutions to the dietary problems people with gluten intolerance have to face (particularly regarding the choice & availability of relevant products), and secondly, to constantly satisfy the need for the best possible quality and to improve this constantly.

As a pioneer in the area of gluten-free nutrition, Dr. Schar has highly valued well-founded research and development right from the very beginning. While their research team concentrates on long-term strategic projects and investigates new raw ingredients and technologies, their development team creates more than 30 new or improved products and recipes each year.

Of course, before any new product goes into production, it is tested by trained testers for flavour, perfect texture, aroma, and appetising appearance. Each of their gluten-free products is benchmarked against the best tasting conventional foods in every category. This is the only way to ensure that their consumers are always completely satisfied – from gluten-free pizza to a comprehensive product line of bread, pasta, cookies, and crackers.

Visit www.schar.com to learn more about their products, see their recipes, and read their articles about a gluten-free lifestyle.

schar club

About David Fowler

David Fowler is an online marketing consultant specializing in AdWords PPC, SEO, and website updates. He is the webmaster of Kelowna Celiac and was co-chair of the Kelowna 2012 CCA National Conference in Kelowna.

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