By CCA National
After much discussion and debate, the CCA board of directors decided on the new look for our organization, replacing the rather dated old logo and giving us a fresh new face!
Some may look at the logo and scratch your head. Others will immediately know what it resembles – the power button on an electronic device!
Why a power button? We feel that this logo demonstrates how the CCA is working at empowering all Canadians with celiac disease and gluten sensitivity – empowering them to shop safely with the Gluten-Free Certification Program, empowering them to dine out safely with the Gluten-Free Food Program, empowering them to enjoy social functions and family get-togethers through providing solid, science-based advice and support, and empowering them with potential treatments and cures down the road, through our support for exciting research projects.
As well, wheat is not crossed out. Why is that? Well, we know that food needs New CCA Logo! to be below 20 parts per million gluten to be safe for someone with celiac disease. So technically, there could be a bit of wheat and pose no threat to us. As well, work is going on to see whether wheat can be genetically modified to eliminate the gluten – so we`d be able to eat wheat again! Further, those who have travelled in Europe know that wheat starch is often found in gluten-free baked goods. Confusing, yes, but the wheat starch contains such low gluten levels that it is safe for someone with celiac disease.
The CCA wants to be on the cusp, welcoming the future and continuing to be an organization based on science. By not crossing out the wheat, we are recognizing the world of possibilities – from treatments, cures and new forms of wheat, that may let us eat “more normally” again! We can’t wait to see what new scientific breakthroughs await us and let’s “power” ahead together!!